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Forward-Thinking Fashion: Recover™ Leads in Transforming Apparel Production and Consumption

The adverse environmental impact of the apparel industry is staggering. A single t-shirt requires 2,700 liters of water to produce, equivalent to what an average person drinks in two years or 46 showers.

January 14, 2022


Recover™ is a leading material sciences company and global producer of low-impact, high-performance recycled cotton fiber and cotton fiber blends. As a fourth-generation, family-owned company with a 70-year long history in the textile industry, Recover™ is on a mission to transform the apparel and textile industries by solving one of the world’s biggest environmental issues—the massive detrimental environmental impact of apparel production and consumption.  As the first mover and trusted thought leader in the space, Recover™ recycles industrial and pre- and post-consumer cotton waste, replacing the need to cultivate cotton, limiting the use of dyes and reducing textile landfill waste.

Fortress has invested in Recover™ through an anchor investment and joint venture formed with general partner STORY3 Capital. With this funding, and the support of additional investors, Recover™ plans to increase its production to 200,000+ metric tons of recycled cotton fiber per year by 2025. This will save nearly three trillion liters of water each year, equivalent to the drinking water consumed by 2.6 billion people on an annual basis and allow 500,000 acres of land to be directed away from cotton cultivation for other uses.

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